The Problem
$800B in trade.
8M MSMEs locked out.
$800B+
India's annual trade
And growing 13% YoY
8M+
MSMEs could export
But don't know how to start
0
AI trade platforms
IndiaMART & TradeIndia are passive directories
The gap: DGFT trade data exists but is inaccessible. Existing platforms are passive directories — list and wait. No AI. No trade intelligence. No compliance help. An MSME in Vizag making seafood has no idea 30 countries are buying what they make.
The Solution
AI makes trade data accessible
to first-time exporters
“I make bedsheets in Karur” → Here are 30 countries importing bedsheets, top 5 growing markets, applicable HS codes, duty rates, buyer contacts, and pre-filled export documents.
01
Intelligence
AI turns trade data into actionable opportunities
02
Matching
AI finds your buyer or supplier globally
03
Compliance
HS codes, duties, certifications sorted
04
Documentation
Describe in Hindi, get docs in English
05
Directory
IEC-verified exporters and importers
Market Size
India's $800B trade growing 13% YoY.
DGFT wants more MSME exports.
Districts as Export Hubs
750+ districts mapped to their export potential. Most are untapped.
Source from India
Government wants global buyers to find Indian suppliers. We power that with AI.
Export Promotion Mission
DGFT actively driving MSME exports. impex.in is the private-sector AI tool.
Bharat Trade Net
Government digitizing trade infrastructure. We add the AI intelligence layer.
TAM: $800B+ Indian trade · SAM: 8M+ export-capable MSMEs · SOM: 500K active export-ready businesses
Product
Five layers. One platform.
Trade Intelligence
Search any product. See global demand, HS codes, duty rates, growth trends, destination countries.
Buyer-Seller Matching
AI finds verified international buyers actively importing your product category.
Compliance Engine
Product + destination = full compliance checklist. IEC, certs, duties, documentation.
Documentation AI
Describe your shipment. Get commercial invoice, packing list, certificate of origin.
Market Reports
AI-generated deep dives. Country-level analysis with pricing, competition, entry strategy.
Intelligence Demo
Sample search: “Cotton Textiles”
Cotton Textiles
HS 5208-5212$14.2B
+8.4% YoY
Unit Price
$2.80-$12.50/meter
Category
Textiles
Business Model
Freemium SaaS + transaction fees
Free Tier
5 searches/dayTop-of-funnel: basic commodity data, growth indicators
Pro Subscriptions
₹2,999/moUnlimited intelligence, buyer contacts, compliance checklists, documentation
Enterprise
CustomAPI access, bulk data, multi-user, custom intelligence feeds
Transaction Fees
5-10% commissionOn successful buyer-seller connections and introductions
Go-to-Market
SEO on HS codes + MSME partnerships
SEO / Content
Create pages for every HS code + country combination. "Export cotton textiles to USA" = organic traffic from exporters searching for this exact query.
10,000+ long-tail keywordsMSME Associations
Partner with Export Promotion Councils (EPCs), FIEO, Spices Board, MPEDA. Co-branded compliance tools.
50+ EPC partnershipsPort City Network
Start in Vizag (home port). Expand to Chennai, Mumbai, Kochi, Mundra. Physical presence where exporters are.
Vizag first, 5 ports Year 1aim.in Cross-sell
Domestic B2B suppliers on aim.in who have export potential. "Your product has international demand — explore on impex.in."
Shared supplier baseCompetition
Directories exist. Intelligence doesn't.
| Feature | IndiaMART | TradeIndia | Connect2India | impex.in |
|---|---|---|---|---|
| AI Trade Intelligence | ✗ | ✗ | ✗ | ✓ |
| Buyer-Seller Matching AI | ✗ | ✗ | ✗ | ✓ |
| Compliance Co-pilot | ✗ | ✗ | ✗ | ✓ |
| Documentation AI | ✗ | ✗ | ✗ | ✓ |
| HS Code + Duty Calc | ✗ | ✗ | ~ | ✓ |
| International Focus | ✗ | ~ | ✓ | ✓ |
| Verified Directory | ✓ | ✓ | ~ | ✓ |
| MSME Focused | ✓ | ✓ | ✗ | ✓ |
IndiaMART = passive directory. TradeIndia = no intelligence. Connect2India = limited data. None use AI.
Traction Plan
1,000 registered exporters in 6 months
Month 1-2
100 exporters
- ✓ Launch Vizag chapter
- ✓ Seafood + pharma verticals
- ✓ MPEDA & Pharma EPC partnerships
Month 3-4
500 exporters
- ✓ Expand to Chennai, Kochi
- ✓ Add textiles, spices verticals
- ✓ SEO pages for 500 HS codes
Month 5-6
1,000 exporters
- ✓ Mumbai, Pune expansion
- ✓ Engineering goods, leather
- ✓ First premium conversions
Unit Economics
CAC ₹200. LTV ₹36,000+
CAC
₹200
SEO + community + port city network
ARPU
₹1,200/mo
Blended across free and paid
LTV
₹36,000+
30-month avg retention at Pro tier
LTV:CAC
180:1
Organic-first acquisition model
Why economics work
Zero marginal cost
Trade data is public. AI analysis scales at near-zero cost per query.
Network effects
More exporters = more data = better intelligence = more exporters.
Multiple revenue streams
Subs + reports + leads + marketplace. Not dependent on any single stream.
Team
AI-first builder. Vizag = trade DNA.
Alok Soni
Founder, Harmony Infotech · Vizag
Building India's AI-powered business infrastructure. Ecosystem includes aim.in (domestic B2B), nolabel.in (factory partners), etender.in (government tenders). Vizag-based — a major port city with active seafood, pharma, granite, IT export communities. Trade DNA is built into the location.
aim.in
Domestic B2B complement
nolabel.in
Factory export partners
etender.in
Govt export tenders
Rakam
Trade finance layer
Vizag Startups
16K member community
orderbook.in
Raw material sourcing
The Ask
₹75L seed for product + 1,000 users
Use of funds
12-month milestones
$800 billion flows through
India's ports every year.
Most MSMEs can't access even 0.001% of it.
impex.in changes that.